HR
branding
For over 20 years, we have been helping employers become trusted and valuable HR brands. Today we are dealing with GenX/Y/Z emlployees and help create smooth working teams.
Contrarty to hollow theory, investing in your HR brand generates significant returns through reduced employee turnover, increased applicant loyalty, and lower expectations of salary increases.
Most of our international clients at some point began to use us as analysts and managers of internal events, developers of their HR brands in the media.
We dive deeply into modern practices, but also always follow core human values to help create real HR brand value, not a false image that will be revealed and known to everyone in a matter of minutes.
Creation of an HR brand is usually combined with general PR of the company but has more focused goals and because of that more specific instruments.